Marko Ahtisaari, Nokia Executive Vice President of Design, has introduced the Nokia Lumia 620 at the Le Web 2012 in Paris, France. Here we take a look at what he had to say about shape, colour, screen of the stunning new entry-level smartphone.
Marko Ahtisaari, spoke about his admiration for Finish architect Alvar Aalto and the idea of ‘a gentler design to life’. This means focussing on the things people routinely do maybe 50 or 100 times a day and make them better, rather than focussing on things that don’t really matter.
Ahtisaari discussed how this played out with the design of Nokia Lumia products. For starters, there is a commitment to purity, to design products that are pure. This can be seen in the Nokia Lumia 920, where everything that wasn’t necessary is taken away. This allows the designer to pay attention to every detail and make them perfect.
Before introducing the Nokia Lumia 620, Ahtisaari commented that ‘It’s not interesting to do something different, it’s meaningful to do something better,’ which is a great way to describe what has been achieved with the whole Nokia Lumia range.
Talking about the Nokia Lumia 620, he stated that ‘[Nokia] wanted something that would take our pure colour story and give it a burst of playfulness, mix it up a bit’. The result is something more compact but still packs a great camera and signature apps.
One of the design features Ahtisaari pointed out with the new Nokia Lumia Windows Phone 8 range is that as you move down the line there are more rounded curves, ‘What’s clear is that we go from the 920 to the 620 we’re softening the radius and curves.’
He highlighted the 3.8-inch screen, pointing out that the screen is in a tight compact footprint but still manages to include ClearBlack technology for the best visibility in any conditions.
When talking about colour, he pointed out that the Nokia Lumia 620 continues Nokia’s exploration of the CMYK ethos, introducing bold blends with a dual-shot application of colour. What he meant by this is an opaque colour underneath and a different translucent colour on top. For example, Yellow underneath with Cyan on the top to deliver the new amazing lime green outer shell.
The colours have the same colour blend all the way through, so should you scratch them you won’t find any annoying white bits underneath. This creates an amazing depth of colour effect that causes light to play across the Nokia Lumia 620 in novel ways.
Marko Ahtisaari finished off his announcement of the Nokia Lumia 620 with a parting shot he said had been common within the Nokia design studio, ‘the Nokia Lumia 620 – it’s the most fun for your money!’
What do you think, is the Nokia Lumia 620 an amazing Windows Phone 8 smartphone? It’s set to launch at the start of 2013 with a price of around $249 USD before tax, which makes it pretty hard to ignore. Let us know your thoughts in the Comments below.